Bhaya Group Profile

The core values under-girding the success of Bhaya Group remain unchanged since the first Bhaya cruise was launched. Our unbending commitment to executing the highest standards of ethical business conduct have ensured our reputation and credibility, while our commitment to integrity demands consistency and transparency.

We value innovation as the driver of our successful cruises, and our persistent 'customer first' policy results in service standards which more than satisfy our passengers. Finally, we recognise that determined action is the key to achieving our corporate social responsibility goals of preserving the natural environment of Halong Bay and promoting healthy communities in the area.

We provide unique, innovative premium products and services of excellent quality that meet international standards and exceed customer expectations. A key component of our service strategy is our dedication to  designing products which fundamentally reflect Vietnamese culture and tradition. We create a service standard that both honours Vietnamese cultural heritage and meets, or creatively exceeds, the international standard for premium service products.

In this way, we are able to promote the rich Vietnamese culture, while our innovative leadership in sustainable tourism projects and initiatives serves to improve living conditions and strengthen local communities, as part of our corporate social responsibility programmes.